Photo Credit: Alaine Knipes
The Challenge
CDC’s Global Health Security Agenda (GHSA) is designed to address the increasing risk of global health threats. The success of its implementation requires systematic and consistent communication between CDC’s Division of Global Health Protection (DGHP) and CGH country offices and communications that are economically effective.
The Solution
Karna supported the development of a robust partner engagement process and a method for evaluating the effectiveness and value through economic analyses. We started by inventorying the events and observances related to global health security and coordinated that with partner visits to CDC for which we developed talking points and policy briefs. We developed materials for the annual meeting, social media, campaign events, and DGHP publications. We developed a landscape analysis intended for publication for CGH of economic/cost studies and reports outlining the economic impacts of CGH’s investments in various programs since inception.
The Result
The linkage of consistent communications to economic value allows DGHP to focus on those actions which increase GHSA. Our approach to cost-benefit, cost-effectiveness, and cost-utility analysis was used to evaluate global health interventions from the impact of immunization funding on data collection/quality in sub-Saharan African countries to the economic cost of the Nigeria Malaria Frontline Project.
