Karna has supported the Center for Disease Control’s ongoing efforts to increase vaccine confidence, demand, and uptake. We began supporting the CDC’s Vaccine Task Force (VTF) once the COVID-19 vaccine became available during the 2020 global pandemic. We conducted research to understand the knowledge, attitudes, behaviors, motivators, and barriers to vaccination. We then developed and implemented communication campaigns based on extensively tested materials and messages. In addition, we developed new tailored tools and resources to help increase confidence and uptake among specific populations.  

Our support of vaccine confidence has extended beyond the COVID-19 pandemic to include a comprehensive technical assistance (TA) approach for routine immunizations and outbreak responses. Karna helps improve existing or establish new vaccine confidence strategies, initiatives, and projects. In addition, Karna understands that vaccine equity and inclusivity ensure fair and equal access to vaccines for everyone. We help design and implement strategies through an equity lens to account for the unique needs of each community. These principles are fundamental for achieving broad vaccination coverage, controlling the spread of diseases, and improving public health outcomes.