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FOR BETTER HEALTH OUTCOMES

Enhancing RSV Awareness among Infant Caregivers through Research and Communication Strategies

Background

Through funding from a 5-year CDC Cooperative Agreement, Karna is working to increase the risk perception of RSV in infants among families. Karna is conducting a series of focus groups with message testing to inform a communication campaign promoting awareness of RSV, the RSV maternal vaccination, and the RSV monoclonal antibody for infants.

At-A-Glance

Strategies

  • Conduct focus groups with message testing

  • Develop a communication plan

  • Develop/revise/update products and resources

Capabilities

RESEARCH

    • Conducting background research
    • Conducting focus groups with diverse groups of families

COMMUNICATION STRATEGY & PLANNING

    • Developing research and evidence-based communication plan with strategies and activities that are most relevant based on formative assessment

RESOURCE DEVELOPMENT

    • Updating and revising existing resources
    • Developing new tools and resources for families based on formative research